So the flagship Forever 21 store is finally open in the Pitt Street Mall and as promised, the second Sydney store includes the Forever 21+ Plus Size Collection.
There was a mix of relatively new stock, with stuff that I’ve seen (and purchased online) a few years ago. Loads of denim, basic tops and cardigans mixed with a few statement pieces.
I’m told that most Forever 21 Stores in the U.S. have relatively small F21+ sections (if they exist at all), and with that in mind, I was surprised by how big the Sydney store section was… As we are the opposite season to the U.S., I also was not expecting to find a lot of the stock that is currently online, there on the shelves.
Top Row: Red dress: $64.95 | Polka Dot Denim Top: $59.95
Middle Row: Caramel Jacket: $69.95 | Print Crepe Tee $44.95 | Gold Tartan Peplum Top $54.95
Bottom Row: Bow Back Sweater: $49.95
While wandering around the plus section, I was stopped by an employee who told me I was in the plus section and probably wouldn’t find much that fit me there… Which highlights what apparently staff, and a lot of Australian consumers, probably don’t understand about the Forever 21 label – it’s junior sizing. It’s designed to be fast fashion for young girls (and boys). Their F21+ sizing is Junior Plus – meaning it’s slimmer in the bust and hips than traditional plus size clothing – so don’t be surprised if you have to size up. I wear the XL.
Out of interest, I grabbed a top and skirt from the straight size line in a size L (their largest size)… And I think they accurately makes my point…
Too small in the arms, bust, and I wasn’t even close to getting that zipper done up on the skirt.
All in all – it’s worth checking out… But keep in mind the sizing, and the fact that it’s supposed to be ‘fast fashion’ – the clothes are not designed to last forever, they are often unlined and finished to a basic standard. That said, I’m not sure they’ve got their pricing right for that place in the Australian market. While still cheaper than many Australian Plus Brands – I’m not sure they are cheap enough to target the ‘disposable’ fashion market – where they have been so successful in the U.S.
There are two Forever 21 Stores in Sydney – one in the Macquarie Centre and one on Pitt Street (in the mall) but only the Pitt St Mall store stocks Plus.